A New Year, A New Survey, A New Conversation

A street sign with directions pointing different ways labeled what, where, who, when , why and how

If you follow the HCM space, you may have noticed that everyone seems to say and write about the same stuff. We all talk about analytics being important, the rise of a more flexible workforce and the need for solutions that focus on the individual. We talk about mobile, social, and video and how they are being used. We talk about the evolution of talent acquisition and HR departments and examine trends. And while all of these topics are important, we believe it’s time for a new conversation. One that focuses on what works, what doesn‘t and what needs to change in the future. A conversation with new ideas and new actions all powered by data and insight.

We want to start that conversation today and we want you to be a part of it. We are so excited to launch our Hire, Engage and Retain survey that will look at what drives success when finding and keeping talent. We want to hear about the processes and technology you are using and what will change in 2016. By taking this 20 minute survey, we want you to have an opportunity to share your story and help us start this conversation.

Below are a few ways this survey is different and few things to expect from our research.

Why Is This Survey Different?

  1. Focus on Communication: Communication is a critical part of HCM that often goes ignored. We have included questions to help determine how companies are communicating with talent and what they plan to do in 2016.
  2. Start-Stop-Continue: As we enter the new year, most companies have big plans for how they are hiring and engaging talent. We want to know what processes and technology you plan to start, what you plan to stop and what you will continue to do.
  3. Differentiators: The relationship you have with your technology is an important one. We want to look at what differentiates providers beyond product capabilities and how providers are partnering with companies to help drive business results.
  4. A Consistent Approach to Talent: Many parallels can be drawn between how companies communicate and interact with candidates and how they communicate and interact with employees. Yet, they are not always consistent. We are looking at where companies can improve the ways they both hire, engage and retain top talent.

What Can You Expect from our Research?

  1. Customer Satisfaction: We will be exploring customer satisfaction across all areas of the customer journey from needs assessment and readiness to selection to implementation and beyond.
  2. Holistic Talent Acquisition: Talent acquisition is complex and important enough to deserve its own suite of technology solutions. We will look at how companies are building out a comprehensive talent acquisition model, investing in leading platforms and thinking about an ecosystem of solutions.
  3. Engagement Experience: We will be looking at how companies are thinking differently about engagement solutions and investing in recognition, wellness, communication platforms, and performance tools to better engage their workforce.
  4. Aptitude Index Reports: This research will help to power or aptitude index reports that profile the leading providers and examines their differentiators across the customer journey.

We hope you will join us in this new research adventure and share your experiences with us. We looking forward to hearing your story. Happy New Year!

 

Author

  • Madeline Laurano

    Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency. Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition Conference, Unleash, GDS International’s HCM Summit, and HRO Today. In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).