New Year, New Priorities, and New Data

We are ready for a new year. We have been busy planning ahead and we are setting new goals and priorities. It is an exciting time to be in HCM and we are looking forward to the next twelve months.

Here are a few of the things you can expect to see from Aptitude in 2018:

  • New Data: Mollie launched her Impact Survey and she is in the process of analyzing the key findings that include payroll, compensation, and total rewards data. Later this month we are launching our Talent Acquisition and Engagement Survey and will look at investment, integration, and analytics. We will be sharing our findings in early February.
  • New Website: We are all about simplicity this year, and our new website will reflect this commitment. We want to make it as easy as possible for our community to find our research, connect with analysts, and discover our latest thoughts and insights. We will be launching a new website in early Q2.
  • New Content: We are becoming more consistent with the content we publish – not only reports, but also blogs (every Tuesday and Wednesday) and Aptitude Fast Facts; data points we will share on our website and twitter every Monday.
  • New Conversations: Connecting with HR and Talent Acquisition leaders and practitioners is a big part of what we do. We plan to make this an even bigger commitment in 2018 through research advisory councils and new relationships and conversations.
  • New Index Reports: We are updating our Payroll, ATS, and Recruitment Marketing Index Reports. Also, we are tackling RPO and recognition this year. We will share more information on our Index Reports in the next few weeks.

We are excited for everything “new” this year and would love any feedback on our surveys, content, website…anything. Let us know what research you are hoping to see this year!

Author

  • Madeline Laurano

    Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency. Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition Conference, Unleash, GDS International’s HCM Summit, and HRO Today. In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).