2017 Recruitment Marketing Index Report

Index Report

Get the inside scoop and learn everything you’ll need to understand talent acquisition systems in 2017 and apply it to your company.

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Over 70% of companies plan to invest in recruitment marketing solutions in the new year.

In This Report, You’ll…

40% of companies that plan to hire next year said they have had unfilled openings for six months or longer because they cannot find qualified applicants. In order for talent acquisition to be effective, recruitment needs to begin long before a candidate applies for a job. It needs to begin before that individual even knows they want a new job. Read more in our index report.


About the Author

Madeline’s primary focus over the last 12+ years has been on the talent management market, specializing in talent acquisition. Her work helps companies both validate and reevaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency. Before Aptitude Research Partners, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is co-author of Best Practices in Leading a Global Workforce and has been quoted in the Wall Street Journal, The Boston Globe, Yahoo News, and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, GDS International’s HCM Summit, and HRO Today.