Aptitude Research is a leading human capital management (HCM) research and advisory firm based in Boston. Our in-depth research and vendor assessments help HR leaders develop a deep understanding of the HCM technology landscape, including talent acquisition and engagement, to ultimately make better purchase decisions.
Welcome to a new conversation in HR Technology. One that moves beyond features and functions to help organizations ask better questions about their strategy, processes and technology.
Aptitude Research is built on deep knowledge and experience. We use our expertise to inspire a future-forward workplace, and we are continually evolving based on the latest research into HCM practices and technologies. We analyze the facts and put the data into context, providing actionable insights to companies, technology providers and investors.
Our approach is both dynamic and forward-thinking. Founded by leading HCM authority, Madeline Laurano, Aptitude Research harnesses years of experience to foster a new and transparent conversation about the role of technology in the workplace.
Our flagship research, The Aptitude Index, delivers a comprehensive look at talent acquisition trends and technology. This knowledge, combined with our consulting and advisory services, enables companies to save time, money and improve the recruiting, hiring and workforce management experience.
From where we sit, it has never been a more exciting time to be a part of the HCM conversation, and we are excited to partner with other pioneers ready to embrace this new world.
Madeline Laurano and Aptitude Research’s data is frequently quoted in the press, featured in podcasts and webcasts. Read, watch or listen to explore more.
Join Aptitude Research at upcoming industry events – both in-person and virtually.
See where and when we are sharing our expertise.
Quote our expertise.
We are happy to provide quotes, perspectives or guest bylines. We allow for the reference of our research or charts with the proper attribution. Email firstname.lastname@example.org with “Press Request” in the subject line to schedule an interview, request a quote or discuss a contributed article.