Who We Work With

Aptitude Research partners with HR and business leaders, technology providers and investors.

HR & Business Leaders

HR & Business Leaders

Looking to increase the ROI on your recruitment and retention programs? Trying to digitize and automate your HR and recruitment processes? Need to understand and evaluate recruitment and HR technology? Whatever your objectives are, we can help you prioritize and achieve these goals.

Our in-depth research, consulting services and vendor assessments help HR leaders develop a deep understanding of the HCM technology landscape, including talent acquisition and engagement, to effectively navigate today’s complex work environments and make better purchase decisions.

Contact us about consulting services, custom research, training sessions, speaking and events, and more.

Technology Vendors

Technology Vendors

It’s a noisy market – legacy HR technology providers are adapting and offering new features, and start-ups and niche solutions are popping up seemingly overnight. We know how critical it is for technology vendors to consistently understand and meet the demands of customers. Our expert guidance can help your organization better understand your target market, the technology landscape in which you are operating and clarify your unique selling points. 

From product roadmaps to messaging and strategy, we know the market better than anyone else and can help you elevate your brand. 

Contact us about consulting and advisory sessions, sponsored research, speaking and webinar opportunities, sales enablement and additional ways to reach your target buyers.


Venture capitalists, private equity and institutional investors turn to Aptitude Research when they need market validation and input into key decisions. 

We have an unparalleled understanding of the HR technology ecosystem. This includes technology trends, market conditions, leaders and disrupters, and differentiators. We help investors understand the market through data and insights so they can make informed investment and M&A decisions with confidence, a strategic advantage and minimal risk.

Contact us about one-on-one briefings and access to proprietary research.