Consulting & Advisory
Drive Decisions and Realize Results with Real-World Insights
We work with vendors, corporations, and investors to provide clarity around the HCM market. With Aptitude Research, you have an advisory board by your side. Our expert HR consulting services can help validate your business strategy and identify the technologies to digitally transform your recruiting, retention and management processes.
When looking for new technology providers, identifying the differentiators that directly affect your business is the key to discovering the right fit. We are constantly meeting with vendors and testing HCM solutions so that you can be better prepared for the future.
Contact us to learn more
Answers You Need, Research You Trust
Research is critical for making informed, strategic business decisions. Aptitude Research’s in-depth qualitative and quantitative research techniques are unparalleled.
Whether from case studies, game-changing technology, research surveys, new business model evaluations, futurist frameworks or custom research needed for an industry-specific problem, we will get the answers necessary for your organization to make educated, data-driven decisions.
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Briefings & Inquiries
Everything Starts with a Briefing
Ready to transform your strategy, implement new technology, expand your organization or anything in between? We’re ready to bring our veteran experience, unbiased opinions and fresh ideas to help.
Let’s take the first step. Use the form below to book a 15-minute briefing, and someone will be in touch soon!
Talent Strategy Council
Strengthen Your Expertise
Our Talent Strategy Council brings together fresh perspectives and inspiring insights on HCM. These influencers and HR experts shape the future of work with their experience, understanding of leadership, and track record of successes to inspire a new conversation in HR Technology. The Council meets periodically so our points of view are always up to date.
Do you have the experience and knowledge to help organizations make the best decisions? Become an influencer and discuss the latest roadblocks and solutions with other HCM experts.
Contact us to learn how to join our Talent Strategy Council.
Speaking & Events
Aptitude Research’s founder, Madeline Laurano, is a prolific speaker on all things HCM – both in-person and virtually. She frequently speaks at industry-leading events including HRTech Conference & Expo, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, GDS International’s HCM Summit and HRO Today.
Interested in booking her as a keynote, conference panelist, webinar presenter or have something else in mind? Contact her now.