Our first Aptitude survey is off to a great start with close to 300 responses. The goal of this research is to explore how companies are leveraging technology to improve the way they hire, engage and retain talent. We are looking at the challenges and strategies through every stage of the customer’s journey from readiness to selection, implementation and adoption. The good news is that with so many new products and services, it is an exciting time to be an HR technology buyer. The bad news is that most companies still struggle when making decisions on what technology will best meet their unique needs.
We are committed to helping companies navigate through the customer journey and understand how to identify their own priorities. Below is a sneak peek at some of the data that aligns with the customer journey.
- Readiness: Readiness involves understanding your organization’s true business needs, requirements and limitations, as well as the underlying talent strategy. Companies must think about what technology they currently have in place and what changes will help them achieve their business objectives. Currently, only 3% of companies are using the full functionality of their ATS and one third of companies are still using their ERP.
- Selection: Selecting the right provider involves more than product capabilities. It is the process for identifying the best partner. Companies have to look at differentiators and how they help to meet their own business needs. Eighty percent of companies rely on word of mouth to help make decisions. Key criteria for selecting an ATS includes:
- Product Capabilities- 65%
- Price – 63%
- Demonstrated ROI- 60%
- Approach to integration- 56%
- Demonstrated expertise in a related industry- 56%
- Financial Viability – 54%
- Relationship management Resources- 52%
- Implementation: Implementation is often when the relationship with a vendor goes wrong. The process of getting the solution operational in your unique business context. Thirty-four (34%) of companies implement their system in 90 days or less.
- Adoption: Organizational change management is critical to success, and planning for how to support user adoption is a key to unlocking technology ROI. Adoption is the true sign of how successful the customer journey has been. Only 20%of companies have a change management strategy in place and only 43% of companies view their providers as a partner.
Over the next few weeks, we will be publishing highlights from this research and recommendations for companies looking to better understand the technology landscape and their own customer journey.