Category: Blog

iCIMS Acquires Jibe and Continues its Leadership in All Things Talent Acquisition
If you don’t know the history and the background of iCIMS and CEO, Colin Day. It’s an interesting story. iCIMS is a SaaS talent acquisition

Shaker International Merges with Montage: Reshaping Talent Acquisition Technology
Today marks a significant shift in the talent acquisition technology landscape. Shaker International, a leading assessment provider, has merged with Montage, a leading provider of

Employee Benefits: Your Greatest Recruiting Tool
This week, I attended the Health and Benefits Conference in Vegas where I participated in the Ideas and Innovators session. The event addresses topics such

The Modern Talent Acquisition Function: Roles and Responsibilities
As talent acquisition becomes more complex, the role of the recruiter and the recruiting function must evolve. Recruiters must juggle multiple hats to be successful.

Startups in Silicon Valley: It is Time to Slow Down
I recently watched The Inventor: Out for Blood in Silicon Valley. The HBO Documentary which profiles Elizabeth Holmes and her blood-testing company, Theranos, is both

New Research: Quality of Hire
Over 60% of companies in Aptitude Research’s latest survey identified improving quality of hire as their greatest recruitment challenge. Organizations have been talking about quality

Talent Acquisition Technology: Innovation from Ireland
Last summer, I was invited by Enterprise Ireland to attend an event in Dublin and learn about some of the leading technology companies in talent

Mathematical Curiosity and the Future Workforce
Yesterday, I attended a math workshop for parents of elementary schoolers (grades K-5). The workshop was designed to provide more support for students at home

Key Takeaways from IBM Think
Two weeks ago, I had the privilege of attending IBM Think, an event focused on topics such as AI, blockchain, and cognitive computing. With nearly

Aptitude Weekly Update: Jobvite, TMP, Yello, Google and IBM
It is the end of another exciting week in HCM technology with some major acquisitions, product announcements, and new partnerships. The recruitment marketing landscape is

Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).