Category: Blog
It Is a Good Time to Be in HR Technology
Last week was a big week with some major announcements about investment in HCM. First, Workday announced a $250 million venture fund with investments to
Improving the Candidate Experience Through Better Communication
I have been thinking a lot about the candidate experience. For the past two years, companies we have surveyed cited improving the candidate experience as
Amazon’s 2nd Headquarters: Building the Case for Boston
Last week, Amazon announced the finalists for its 2nd headquarters and Boston is a contender. This is exciting news for a city that has seen
AI, Voice Activated-Assistants, Robots: Does Any of It Matter?
In talent acquisition, we hear a lot about things like AI, voice activated assistants, and robots. Will recruiters be replaced by AI? Will home voice
Why iCIMS’ Acquisition of TextRecruit is a Big Deal
When you think about iCIMS, “risk taker” might not be the first thing that comes to mind. But the NJ-based provider has demonstrated its ability
Your Employees are Financially Stressed. So, What are You Going to Do About It?
According to research by the American Psychological Association, 72% of Americans are financially stressed. It goes without saying that financial stress takes a serious toll
New Year, New Priorities, and New Data
We are ready for a new year. We have been busy planning ahead and we are setting new goals and priorities. It is an exciting
Five Talent Acquisition Predictions for 2018
The past year in talent acquisition has been characterized by new trends, new providers, and new investments. While this is an exciting time to be
HCM Startups: Asking the Tough Questions
It is a good time to be a startup in HCM technology. With new investment, new priorities, and a new focus on the experience, this
New Research on the Employee Experience
In this economy, the employee experience is everything. It is the experience that gives companies a competitive edge even when their products fall short. It
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
