Category: Blog
Phenom Enhances Employee Onboarding with the Acquisition of Tydy
Today, Phenom announced the acquisition of Tydy, a global preboarding and onboarding provider. Tydy connects tools, processes and people to generate workflows that are personalized
The ATS Market: A Changing Landscape
The Applicant Tracking System (ATS) market has long been the cornerstone of recruitment technology. For companies with over 100 employees, having an ATS is almost
New Research: Nurturing a Strong Learning Culture in Today’s Organizations
We’re thrilled to announce the release of our newest research report on learning cultures! This collaborative effort brought together the expertise of our team, including
New Research and Trends in People Analytics
I have been focused on the people analytics space for the past few months. We conducted a big survey, took lots of briefings, and interviewed
A Shifting Landscape: HireEZ Launches a CRM for Recruiters
My feelings about the CRM market are complicated. I know I am not alone. It is a critical element in the modern technology stack. We
In Performance Management You’re Either Great or Not
Employee performance management practices are pivotal in HR’s evolution. Without very effective performance management processes and reportable data that means something to the business, HR
Recruitment and Retention: Two Sides of the Same Coin
Our latest report in partnership with Plum focuses on the link between recruitment and retention. I will be sharing these results on a webinar with
Key Takeaways from HRTech: Unlocking the Future
It’s been over a week since the HR Technology Conference, and I am still processing the innovation and energy from this year’s event. The expo
Global TA Day: Recognizing the Recruiter Experience
If you are into HRTech or TATech, you got the memo that today is Global TA Day. I just asked ChatGPT, ‘What is Global TA
New Research: The New Era of Internal Mobility
The past three years accelerated the demand for internal mobility solutions. The movement of talent into new positions is not a new trend. Companies have
Madeline Laurano
Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.
Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.
In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).
