Ethical AI: What TA Leaders Need to Know

It’s hard to find a conversation in TA tech that does not include AI matching. ATS providers are enhancing their capabilities to connect jobs to candidates and candidates to jobs. Providers like HiredScore and Eightfold have gained momentum in the past year and sourcing providers are going to market more aggressively as matching providers. In our latest TA study, 34% of companies stated that they are using some type of matching, and they are two times more likely to improve diverse sources and three times more likely to improve quality of hire.

Although companies understand the value of AI matching, they do not always know where to go to find a technology partner. Companies and buyers that are committed to ethical AI are looking at stand-alone providers, while companies focused on efficiency AI are looking at their ATS providers. Companies must consider what data they are using to match, the providers’ approach to ethical AI, and what skills are available on candidate profiles.

Last week, I joined Tim Sackett and Tyler Weeks to talk about the growth of AI matching, the importance of ethical AI, and what companies should consider. Here are a few of the questions we discussed:

  • Do TA leaders care about ethical AI? Why should they?
  • What should companies think about when evaluating ethical AI providers?
  • Is it technology providers’ role to bring ethics to TA?
  • What impact will the AI regulations in Europe have on TA tech?


  • Madeline Laurano

    Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency. Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition Conference, Unleash, GDS International’s HCM Summit, and HRO Today. In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).