Paradox Disrupts High-Volume Hiring: The Benefits of a Conversational ATS

Conversational AI: Transforming Talent Acquisition

Today Paradox announced plans to offer a conversational ATS for high-volume companies. This news should be no surprise if you have followed the Paradox story over the past few years. Companies like McDonald’s, Lowe’s, and Great Wolf Lodge have replaced their ATS with Paradox and a conversational experience. And the results include reduced time to fill (weeks to days), improved conversion rates, and better candidate engagement.

We found that 65% of companies with high-volume recruitment needs are not satisfied with their current ATS. Most traditional ATS systems are designed for corporate hiring and lack capabilities to support high-volume recruitment, such as programmatic advertising, scheduling, or communication. Conversational AI is a perfect product-market fit for managers and candidates.

What Does a Conversational ATS Include?

  • Hiring managers can quickly open and post jobs with a few taps in a mobile app.
  • Candidates can apply to jobs in minutes, all via text or Chat
  • Screening for minimum job requirements can be completely automated
  • Interviews can be scheduled (or rescheduled) instantly with qualified candidates
  • Automated reminders can be sent to drive significantly higher show rates
  • Reminders can automatically be sent when a candidate needs to complete other steps in the process

What are the Benefits of a Conversational ATS?

  • Mobile First: Mobile must be the foundation of a candidate communication strategy, especially for hourly workers. By adopting a mobile-first strategy, companies will be better positioned to engage with candidates and meet candidates expectations.
  • Personalization: Ultimately, communication should cater to the needs of the individual – not a collective group- and recognize that all individuals are not the same. According to an Aptitude Research study, ninety-four percent (94%) of companies believe that personalizing communications will help employees do their job better.
  • Consumer-like: Hourly candidates are customers; their experience should mirror a consumer-like experience. Solutions should provide engagement, communication, and simplicity.

What Does This Mean for the ATS Market?

  • Companies Have Better Options: The ATS market is an apples-to-apples market. These systems need more differentiation (except for Greenhouse and Lever). Paradox is the first real disruptor to the ATS market, offering an everyday experience.
  • Text and Chat will Be a Focus: A few years ago, many conversational AI providers were acquired (Stepstone with Mya, Pandologic with Wade and Wendy, and Hirevue with AllyO). As a result, some of the ATS providers will look at the text and Chat landscape and start to make some acquisitions.
  • Professional Hiring is Next: Conversational AI has completely transformed high-volume hiring, and professional hiring is next. Again, candidates, recruiters, and managers should benefit from a simple, personalized experience.

Aaron Matos, CEO and founder of Paradox, has built an incredible team and delivered a vision to reimagine the recruitment experience. I am excited to see what the next year has in store for Paradox.


  • Madeline Laurano

    Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency. Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition Conference, Unleash, GDS International’s HCM Summit, and HRO Today. In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).