2025 Aptitude CRM Index Report

The Definitive Guide to Candidate Relationship Management

Transforming CRM from a product into an operating model

What’s Inside

  • An Updated Definition of CRM: See how CRM is evolving from a toolset to a complete operating model.
  • Ten Major Findings: Exclusive insights into pricing, AI adoption, integration trends, and buyer expectations.
  • Vendor Profiles: In-depth evaluations of leading CRM providers—including Eightfold, Beamery, Phenom, Paradox, Avature, Radancy, GR8 People, and more.
  • Generative & Agentic AI Use Cases: Understand how vendors are embedding AI into workflows—and what that means for recruiters.
  • Ethical AI Frameworks: Compare how providers approach fairness, transparency, and compliance in AI deployment.
  • Integration & Buyer Guidance: Practical advice on aligning CRM with ATS, career sites, and workforce planning.

Key Differentiators

  • Depth of Analysis: Beyond product snapshots, we explore operating models, buyer personas, and implementation realities.
  • Comparative Frameworks: Ethical AI, bias mitigation, and generative AI use cases presented in a standardized format for cross-vendor comparison.
  • Market Perspective: Analyst insights backed by buyer interviews, audits, and real-world deployment data.

Who Should Read This

  • Talent Acquisition Leaders looking to reframe CRM strategy.
  • HR Technology Buyers evaluating vendors or planning investments.
  • Recruiters and Operations Teams navigating AI adoption and workflow transformation.
  • Vendors and Partners seeking to understand competitive positioning.

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