The Future of Talent Analytics: New Research

This blog includes new research on the future of talent analytics.

Talent acquisition and HR leaders are reevaluating processes, technology, and analytics to prepare for the next year. And, companies must build a deeper understanding of what drives success and what candidates want in an employer. But, unfortunately, most companies are looking at analytics through one lens and collecting operational data without driving insights or action. I am excited to present new research on the future of talent analytics next week on a webinar with Jason Moreau, CEO of Survale.

As companies look to the future of talent analytics, they can no longer rely on reactionary decision-making. They need a more robust approach that harnesses the power of both experiential data (subjective) and operational data (objective) data. We need to include the experiences of candidates and employees in decision-making.

A few things we will talk about during this webinar.

  • The Issue with Data. A lack of data is not the problem for most TA functions. Companies have data, but they are not always using data to drive action. And over half of the companies still rely on resume data to make decisions. Companies must think differently about data and include insights from every aspect of talent acquisition, from recruitment marketing to offer and onboarding.
  • A Broader Look at Data. Companies must look at both operational and experiential data to create a better way to recruit candidates and develop employees. They must make use of positive experiences and collect feedback from individuals throughout the process.
  • The Impact of Experiences. Companies that measure experiences and invest in experiences see improvements in brand, NPS scores, and employee retention. We will discuss why experiences need to be a critical component of analytics for the future.
  • A New Framework. We will be sharing a new framework that looks at how companies can set goals, define metrics, gather insights, and take action. We will apply this framework to the candidate experience, employee experience, quality of hire, internal mobility, and candidate apply process.

I hope you can join us next Tuesday, 10/19, at 2 pm EST.


  • Madeline Laurano

    Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency. Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition Conference, Unleash, GDS International’s HCM Summit, and HRO Today. In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).