iCIMS Announces a New Framework for Talent Acquisition

The talent acquisition technology market has experienced significant transformation over the past few years with new products, providers, categories and startups. It is an exciting time to be in the recruitment industry but at the same time, it can feel incredibly overwhelming as companies try to understand what a modern technology stack should include. Furthermore, a lot of organizations are stuck with the technology they have today and aren’t able to switch off systems that aren’t meeting their needs.

Models have been created to show the breadth of products companies need to include in end-to-end talent acquisition, but most don’t align with the priorities or strategies that talent acquisition leaders have in place. And, many of the providers tend to overcomplicate an already complex market.

iCIMS is one provider that is committed to helping meet clients’ needs within the talent acquisition market. It has announced a new framework that helps to simplify the market with a new product portfolio for customers to invest in solutions that they need at the stage that they need them. The portfolio includes three suites: recruitment marketing suite, advanced communications suite and a hiring suite (after a candidate applies for a job). These suites can be integrated with other applicant tracking and HR systems.

The Recruitment Marketing Suite: By definition, recruitment marketing includes the activities and strategies to nurture and engage with talent before they apply for a job. According to Aptitude Research, 70% of companies are investing in recruitment marketing this year yet, only 2% of companies are using all of the functionality that their provider offers. Recruitment marketing needs to be simplified. iCIMS customers can leverage recruitment marketing capabilities through dynamic career sites with iCIMS Attract, and through a CRM (what iCIMS is calling its Nurture product). These capabilities were made possible through the Jibe acquisition iCIMS made earlier this year.

The Communication Suite: 1 in 2 companies still use email as their primary form of communication with candidates and 62% of candidates never receive any communication from employers. iCIMS is helping companies improve this through “live communication” with iCIMS TextRecruit which includes chat, text and social media messenger and iCIMS ARI (Automated Recruiter Interface) which uses artificial intelligence to automate repetitive, high-volume tasks like candidate screening and interview scheduling.  

The Hiring Suite: This suite of solutions includes recruiting, offer and pre-onboard. This suite includes the ATS capabilities as well as communication and compliance that needs to happen with employees before they join an organization. Aptitude Research found that the growth of the ATS market remains strong at 10% with companies looking to invest in true partners.

With several acquisitions over the past few years including TextRecruit and Jibe, iCIMS is providing clarity about its offerings and flexibility around how companies can adopt technology solutions to meet unique needs. It simplifies the talent acquisition technology market and makes it feel more manageable to companies that are confused with where to begin. These suites are supported by a unified platform with access to a marketplace of hundreds of providers that integrate with these core suites.


Madeline Laurano

Madeline Laurano

Madeline Laurano is the founder and chief analyst of Aptitude Research. For over 18 years, Madeline’s primary focus has been on the HCM market, specializing in talent acquisition and employee experience. Her work helps companies both validate and re-evaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.

Before founding Aptitude Research, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in leading business publications including The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, Unleash, GDS International’s HCM Summit, and HRO Today.

In her spare time, she is a runner, an avid sports fan and juggles a house full of boys (where a spontaneous indoor hockey game is not unheard of!).

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