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The HR Tech Reckoning: What to Reevaluate, Repurpose, or Retire in 2025

During the pandemic, HR and TA leaders were given unprecedented budgets to support remote hiring, DEI initiatives, and workforce agility. For many companies, HR tech spending exploded—fast decisions were made, and vendors were brought on without a clear long-term strategy. Fast forward to 2025: sales cycles are slower, CFOs are tightening wallets, and TA leaders are under pressure to do more with less. But, despite visible signs of waste, many HR teams resist auditing these investments, let alone having transparent conversations about value and impact.

It’s time to shift the narrative. HR leaders need to lead the charge in reassessing post-pandemic investments. According to Aptitude Research, only 38% of TA leaders can show ROI on their technology investments, and 1 in 3 believe their current budgets are being wasted.

Let’s fix that.

We created the following framework to help with spend: Reevaluate. Repurpose. Retire.

1. Reevaluate – What’s still earning its place?

Ask:

  • What tools are actively used by recruiters and hiring managers?
  • Which platforms have adoption below 50%?
  • Are we measuring success through real metrics like time-to-hire or recruiter efficiency?
  • Is this solution integrated—or creating more silos?

According to Aptitude Research, the biggest frustrations with TA tech are lack of integration (41%) and cost of implementation (36%). That’s not just a nuisance—it’s wasted money.

2. Repurpose – Can this solution serve another function or team?

Ask:

  • Can underused solutions support internal mobility or onboarding instead of external hiring?
  • Is there an opportunity to centralize this platform across functions (e.g., CRM used for alumni engagement or DEI tracking)?
  • Can you negotiate cross-functional funding for tools that serve HR and L&D?

 Some platforms have broad capabilities, but HR often isolates them to one use-case. Break down internal silos to unlock more value.

3. Retire – What needs to go?

Ask:

  • Does this solution duplicate functionality we already have elsewhere?
  • Is there a vendor up for renewal in the next quarter that hasn’t demonstrated ROI?
  • Could a consolidated platform replace multiple point solutions?

 Aptitude’s research shows price and lack of ROI are the top reasons companies replace vendors. Yet HR often holds onto “legacy tools” out of habit or sunk cost fallacy.

Technology / ToolReevaluate
(Is it valuable?)
Repurpose
(Any cross-use?)
Retire
(Rationale to sunset?)
[Usage, Adoption, ROI][Alternate Use or Teams][Overlap, Cost, Low ROI]
[Usage, Adoption, ROI][Alternate Use or Teams][Overlap, Cost, Low ROI]
[Usage, Adoption, ROI][Alternate Use or Teams][Overlap, Cost, Low ROI]
[Usage, Adoption, ROI][Alternate Use or Teams][Overlap, Cost, Low ROI]
[Usage, Adoption, ROI][Alternate Use or Teams][Overlap, Cost, Low ROI]
Guiding Questions:
  • Is the tool actively used by recruiters or managers?
  • Are its capabilities fully leveraged, or is it duplicative?
  • Does it integrate with your current systems?
  • What is the total cost of ownership (TCO)?
  • Can it serve another function or team?
  • When is the contract up for renewal?

How to Present This to the CFO or CIO

Once you’ve audited your tools through the 3R framework, reframe the conversation in CFO-speak:

1. Lead with outcomes. Don’t talk about features—talk about metrics: reduced cost-per-hire, lower attrition, and recruiter efficiency.

2. Demonstrate cost avoidance. Show how retiring tools avoid future spend and allows reallocation toward growth or automation.

3. Speak to transformation. Only 32% of HR professionals are active in transformation discussions, according to Aptitude. That must change. Budget optimization is transformation.

4. Use a one-page ROI brief. Outline total cost of ownership, direct and indirect benefits, and a clear timeline for realizing value.

The post-pandemic budget high is over. What remains should be investments that move the business forward. The HR function can’t afford to be sentimental about software. This is about leadership, discipline, and driving business impact.

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HireEZ’s Agentic AI: Empowering Recruiters with Humanity and Innovation

Last month, HireEZ marked a major milestone in its ten-year journey by announcing the launch of its newest innovation: the EZ Agent, powered by Agentic AI. This announcement not only reflects the company’s consistent evolution with market needs but reinforces its unwavering focus on the recruiter — a mission that has defined HireEZ from the start. In HireEZ fashion, they also made this announcement at a major industry event they hosted in Dallas.

Over the years, HireEZ’s journey has evolved — from AI sourcing to CRM and robust analytics — all with one goal in mind: to make the lives of recruiters easier. And now, with the EZ Agent, they’re taking that mission to the next level.

Three themes stand out to me:

A Human-Centric Innovation

What sets this announcement apart is its human-centric approach. EZ Agent isn’t about replacing recruiters or removing the human touch from talent acquisition. It’s about enhancing it. It’s about freeing up time, reducing the administrative burden, and enabling recruiters to focus on what truly matters: building relationships, making strategic decisions, and delivering better experiences.

Our research at Aptitude shows that the top benefits companies expect from agent-based technology are:

  • 46% aim to improve efficiency
  • 45% seek faster decision-making
  • 35% want to create a better candidate experience

You don’t have to trade one for the other. Agentic AI helps organizations achieve all three — simultaneously.

Redefining Autonomy in Talent Tech

The term “agent” often raises red flags — fears of automation replacing jobs. But EZ Agent takes a semi-autonomous approach that empowers, not replaces. It provides support, guidance, and execution — all while keeping recruiters in control.

According to our Aptitude Research findings:

  • 62% of companies interested in agent technology prefer semi-autonomous solutions (those that make recommendations but don’t make final decisions)
  • 18% are looking for assistive technology (insights only)
  • Only 8% are interested in fully autonomous agents
  • 12% are not sure

EZ Agent helps source candidates, review profiles, engage with talent, and even coordinate interview scheduling — all in one integrated platform.

Easy Adoption, Powerful Impact

Beyond functionality, EZ Agent is built for easy integration and fast adoption. In a world where recruiters are often expected to become tech experts, HireEZ breaks down those barriers. The platform is intuitive, flexible, and designed to support — not overwhelm.

As Steven Jiang, CEO of HireEZ,said:
“A recruiter’s value should NOT be determined by how technical you’re at using software!”

The launch of Agentic AI is more than just a product release — it’s a reflection of HireEZ’s ongoing commitment to reimagining recruiting in a way that empowers people. I’m excited to see what is next.

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Key Themes from IAMPhenom: Agentic AI, Customer Focus, and Industry Shifts

This year’s IAMPHENOM conference in Philadelphia felt much larger than in past years- not just in attendees but in content and product announcements as well. With 2,500 attendees, over 90 sessions, and more than 100 customer speakers from organizations like Mastercard, Pepsi, and SSM Health, the event highlighted the growing interest in AI-driven innovation. The expanded partner expo and increased industry participation reflects Phenom’s evolving role in the HR tech space.

While Agentic AI—with the introduction of 25 AI-powered agents—was the headline announcement, what stood out most to me was Phenom’s focus on customer engagement. From leadership to sales and customer support, the company’s emphasis on long-term relationships was clear. Executives like Mahe Bayreddi and Cliff Jurkiewicz clearly have strong, personal connections with many of their customers, reinforcing the theme of “customer obsession” that came up repeatedly throughout the event.

However, beyond the product announcements and customer focus, the broader implications for HR technology adoption, skills-based hiring, and AI-driven decision-making raise important questions about the future of talent acquisition and HR Tech. Are companies ready to transition to Agentic AI? What does that mean for the future of HR/recruiting?

Key Themes from IAMPHENOM

1. Skills-Based Talent Approaches

Phenom has been moving toward a skills-based approach to talent, which came up in discussions on the Enterprise Talent Graph and Ontology Editor. Whether you are sick of skills or not, providers seem to be doubling down on this area. It remains to be seen whether Phenom will fully pivot to a skills-based provider.

2. Agentic AI and Its Impact on Talent Acquisition

Phenom’s announcement of 25 AI-driven agents highlights how Agentic AI is reshaping talent acquisition and management. The focus on AI-driven automation shows a shift in how companies will interact with HR technology—moving from traditional systems to more proactive, responsive, and independent AI agents that can streamline hiring and internal mobility. Tim Sackett and I are working on a study and early results found that 1 in 3 companies are in the process of considering agents for HR. When asked what level of autonomy companies expect agents to have- 52% said semi-autonomous and only 8% believe they should be fully autonomous.

3. Deloitte Partnership and Expanding Enterprise Reach

A key announcement from the event was Phenom’s partnership with Deloitte, which shows a push toward deeper enterprise adoption. Deloitte’s influence in HR transformation projects could help expand Phenom’s presence in larger organizations that are looking to integrate AI-driven talent solutions.

4. Customer Advisory Board (CAB) Engagement

Phenom shared updates on its Customer Advisory Board (CAB), highlighting strong engagement and growth:

  • 63 active members
  • 89% of members as referenceable customers
  • 100% customer renewal rate
  • 338% growth in executive participation
  • 91% in-person attendance

.The focus on CAB deeply influences product with 30+ product innovations influenced by the CAB and 18+ use cases identified and ROI validated.

5. The Edge Acquisition and Future Expansion

Last month, Phenom also announced the acquisition of Edge, a move aimed at strengthening its workforce planning capabilities. The acquisition shows its growth in India, momentum in professional services, and strengthening of its skills-based approach.

Understanding Agentic AI Announcement

Phenom’s Agentic AI includes a suite of 25 AI-powered agents designed to automate and enhance various HR functions. One question asked in the analyst session- was why build 25 agents instead of announcing agentic capabilities with specific use cases.

Below is what is important to know about this announcement.

1. X+ Ontologies

A foundational element of Phenom’s Agentic AI is the development of X+ Ontologies. These ontologies standardize disparate and unstructured enterprise data into actionable insights. By creating structured taxonomies of skills, roles, and tasks, companies can better align their HR operations with overarching business strategies.

2. X+ Agent Studio

Building upon the ontologies, the X+ Agent Studio offers pre-built, no-configuration AI agents tailored to specific industry needs and job roles. These agents collaborate with HR teams to automate routine tasks, provide predictive insights, and enhance decision-making processes.

I love the opportunity of what Agentic AI offers but there are still many unknowns. We are going to see more and more Agentic AI announcements this year. What will make companies stand out is a focus on ROI, customer support, and a deep understanding of the role of HR.

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Paradox Acquires Eqtble: Advancing AI and People Analytics in HR Tech

Today, Paradox announced the acquisition of Eqtble, a people analytics provider. With this move, Paradox is proving that it is far more than just a talent acquisition solution—it is a company with a bold vision for AI-driven workforce intelligence.

We’ve been studying the rapid growth of people analytics and the increasing demand for accessible, real-time workforce insights. Our research shows that 93% of companies are increasing or maintaining their investment in people analytics, but confusion in the market persists. Many companies struggle to navigate complex tools, justify costs, and find solutions that empower HR professionals rather than overwhelm them.

Paradox’s acquisition of Eqtble tackles these challenges. Here are three key themes that make this deal so significant:

1. Paradox is More Than a Point Solution

Many still think of Paradox as just a conversational AI tool for talent acquisition—but this acquisition makes it clear that Paradox is building something much bigger. By integrating Eqtble’s expertise in people data with Paradox’s strength in AI-driven automation, the company is creating a seamless, data-powered HR experience.

This isn’t just about recruiting—it’s about delivering workforce insights that help companies hire smarter, retain talent, and drive better business decisions. The ability to pull data from multiple HR systems and present it in a simple, digestible format will transform how HR leaders operate.

With Eqtble’s deep analytics capabilities and Paradox’s ability to make interactions conversational and frictionless, the potential applications extend beyond TA into performance management, employee experience, and workforce planning.

2. Conversational & Generative AI is the Future of HR Tech

HR technology is often complex and difficult to navigate, but employees and managers today expect intuitive, real-time experiences—just like they have in their everyday lives.

Paradox has always been built on the belief that conversations are the UI of the future. Now, by integrating people analytics into a conversational interface, HR teams can simply ask questions and get actionable insights—without needing to dig through dashboards or run complicated reports.

Think about the impact:

  •  Hiring managers can instantly see why candidates are dropping out of the funnel
  •  HR leaders can identify turnover trends in seconds.
  •  Employees can ask simple questions about pay equity or career growth—and get real answers, without waiting weeks for a report.

This is what the next generation of HR technology looks like: AI that works in the background, delivering insights in a natural, effortless way.

3. People Analytics Should Be Accessible to Everyone

One of the biggest takeaways from our research is that people analytics needs to be democratized. Too often, it’s treated as something that requires a Ph.D. in data science to understand. But in reality, HR teams don’t need more complex dashboards—they need easy access to insights that drive real change.

We found that:

  • 39% of HR leaders say their biggest challenge with people analytics is limited expertise.
  •  Many companies still rely on outdated BI tools or homegrown solutions that are time-consuming and ineffective.
  • Cost remains a major barrier, with companies struggling to justify expensive analytics platforms.

Paradox’s move to acquire Eqtble helps solve many of these challenges. By embedding analytics into a conversational, easy-to-use format, Paradox is ensuring that everyone—not just data scientists—can benefit from workforce intelligence.

This is a major step forward for HR tech. Companies shouldn’t have to choose between powerful insights and user-friendly experiences—they should have both.

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Breaking Through the Noise: How HR Tech Vendors Can Build Better Partnerships in 2025

It has been an interesting year in HRTech. At Aptitude, we do a lot of research and speaking but we spend a lot of time on advisory with corporate clients as well. We have seen some things work for vendors…and others that do not.

The HR technology market is more crowded than ever, and 2025 promises to be a year of both opportunity and challenge for vendors. HR leaders are demanding more from their technology partners—not just in terms of innovation, but also in transparency, outcomes, and partnership.

Here is some advice for vendors looking to stand out in 2025.

1. Stop Copying Your Competitors—Focus on Your Clients

One of the biggest problems in HRTech is the tendency to copycat competitors rather than listening to what clients actually want. Too many vendors repeat the same buzzwords and promises, making it hard for HR leaders to see what truly differentiates one solution from another.

Advice:

  • Listen to Your Clients: Use customer feedback, surveys, and interviews to shape your offerings. Don’t just assume that what works for others will work for you.
  • Be Bold About Your Strengths: Highlight what makes your product unique and relevant to your target audience, even if it’s not the “trendiest” feature on the market.
  • Avoid Empty Buzzwords: Words like “intelligence”, transformative,” “seamless,” and “experience” mean nothing without examples.

2. Clarity Over Complexity

HR leaders are juggling a lot of tools and responsibilities—they don’t have time to decipher vague messaging or sift through overly complex product descriptions.

Advice:

  • Simplify Your Messaging: Be direct about what your product does, how it works, and the specific problems it solves.
  • Show Outcomes, Not Features: Instead of listing technical specs, share stories and data that illustrate the results clients can achieve with your solution.

3. Transparency Builds Trust

HR leaders are making high-stakes decisions when they invest in technology. They need to know what’s coming next and whether your solution can grow with their needs.

Advice:

  • Share Your Roadmap: Clients want to see the future of your product and know that their investment is secure. Regularly update them on new features and upgrades.
  • Be Honest About Limitations: If your product has gaps, acknowledge them and explain how you’re addressing them. Clients will appreciate your honesty and accountability.

4. Prioritize ROI and Outcomes

Every HR team is under pressure to do more with less. They’re not just looking for flashy tools—they need solutions that deliver measurable results and help them make a business case for investment.

Advice:

  • Provide Clear ROI Metrics: Show how your product reduces time-to-hire, improves retention, saves costs, or drives productivity. Use client success stories to back up your claims.
  • Focus on Problem-Solving: Instead of leading with what your product can do, lead with what it will solve. HR leaders need partners who address real challenges.

5. Strong Implementation is a Dealbreaker

The best product in the world means nothing if it’s poorly implemented. You may think this falls solely on the client but it does not. A product that doesn’t work because of poor implementation will ultimately reflect poorly on you. Support them in this process.

Advice:

  • Own the Implementation Process: Guide clients every step of the way, providing hands-on support and clear timelines.
  • Measure Success Post-Implementation: Follow up to ensure the product is being used effectively and that clients are achieving the outcomes they expected.

7. Leverage Strategic Partnerships

No single vendor can do everything, and that’s okay. The best HR tech providers recognize their limitations and form partnerships to deliver more comprehensive solutions.

Advice:

  • Fill Your Gaps Strategically: Partner with complementary providers to offer clients a seamless experience without overextending your resources.
  • Collaborate on Innovation: Joint partnerships with other vendors can lead to new features and integrations that benefit everyone.

8. Rethink Services—Deliver What You Promise

If you offer managed services or HR support, make sure you’re delivering real value. Misleading clients about the scope of your services will erode trust and damage your reputation.

Advice:

  • Define Your Services Clearly: Be explicit about what’s included, and don’t overpromise. You don’t want to charge for services and not provide them at the end of the day.
  • Focus on Adding Value: Go beyond the basics by offering strategic advice and actionable insights.

2025 is the year for HR tech vendors to rise above the noise. By focusing on clarity, transparency, and client outcomes, you can build trust and loyalty in an increasingly competitive market. Stop copying your competitors and start listening to your clients. Be honest about what you offer, invest in implementation, and prioritize long-term relationships over quick wins.

HR leaders are looking for partners, not just products.

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Chipotle: A Lesson in TA Transformation and Change Management

Chipotle’s recent adoption of Paradox’s AI-powered hiring platform is more than an HRTech investment—it’s a strategic shift in how the quick-service restaurant (QSR) sector approaches hiring, employee engagement, and business growth. As companies like Chipotle evolve with smarter recruitment technology, they’re setting a new standard for efficiency and impact in high-volume hiring. Here are some of the standout lessons from Chipotle’s journey with Paradox and what it means for the future of talent acquisition.

1.  High-Volume Hiring Has Better Options: Traditional ATS systems have not been able to support high-volume hiring needs in a way that provides a positive experience to hourly workers. Today, there are better options, and we found that 1 in 3 high-volume companies are looking to replace their ATS. They want more personalization, consistency and an overall faster process that only comes from automation.

2.  Change Management Done Right: Managers Want to Adopt It Now

In an industry where rapid adoption can be challenging, Chipotle’s rollout of Paradox has been a change management success story. Managers have embraced the platform enthusiastically, even requesting to start using it immediately. This high level of buy-in is essential, as frontline managers are integral to hiring success. The swift adoption mirrors what McDonald’s experienced in its own shift to Paradox, underscoring that when the value is clear, buy-in follows.

3. A Catalyst for Business Transformation Beyond HR

While Chipotle’s adoption of Paradox is making waves in HR, it’s also part of a larger, company-wide transformation. This effort is not just about hiring efficiencies; it’s part of a broader business initiative that includes improving the customer experience, driving revenue, and expanding the brand’s reach. Finance, HR, and communications teams have all collaborated to bring about this shift, illustrating the power of cross-functional partnerships. Chipotle’s commitment to advanced technology reflects a holistic strategy where recruitment innovation goes hand-in-hand with brand growth and financial performance.

4. Automating for Efficiency, But Humans Still Drive Final Decisions

One of the key strengths of Paradox’s platform is its ability to automate time-intensive hiring processes, such as application screening and interview scheduling. However, it’s important to note that human decision-makers retain control over final interview and hiring choices. This balance between AI-driven efficiency and human judgment allows Chipotle to streamline its hiring process while preserving the personal touch essential to selecting team members aligned with its culture and values.

5. Achieving a 75% Reduction in Time to Hire: Significant ROI for QSR

Reducing time to hire by 75% isn’t just a noteworthy metric; it’s a game-changer in the QSR world, where speed is vital. This reduction directly translates to cost savings, better staffing coverage, and improved customer service—all critical components for restaurants. With hiring streamlined, Chipotle is able to meet its staffing demands faster, ensuring that locations remain well-staffed and prepared to serve customers during peak times. For QSRs operating on tight margins, the efficiency gains from AI technology represent a strong return on investment.

6. Leading the Industry in Smarter Hiring Technology

Chipotle’s adoption of Paradox underscores a significant industry trend Aptitude Research has identified: one in three high-volume companies is considering replacing their traditional ATS, and 62% of hourly workers report never receiving a call back after applying for jobs. Chipotle’s approach tackles both issues head-on, allowing the company to engage with candidates promptly and create a positive, responsive hiring experience. This strategy not only helps attract talent but also serves as a powerful statement to the industry about the evolving role of technology in QSR hiring.

Chipotle’s integration of Paradox is more than a recruitment strategy—it’s a blueprint for how companies can use technology to drive holistic business success. Chipotle’s example demonstrates that investing in intelligent, automated solutions pays off in higher engagement, faster hires, and meaningful cost savings. With this approach, Chipotle is setting a new standard for QSRs, showing that when technology and strategy align, the results can redefine an entire industry.

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Conference Season Recap: AI, Transformation, and Back to Basics

As we close out conference season, several key themes emerged around the HR technology landscape—mostly the growing influence of AI. Companies and vendors are struggling with what “AI” really means, especially as it shifts from an emerging technology to an essential part of HR transformation. Some companies are eagerly embracing AI, while others are cautiously observing from the sidelines. Despite the momentum, there’s still a need for clarity around the role of AI in reducing bias, its applications, and data governance. Former Commissioner of the EEOC, Keith Sonderling, put it best when he advised HR leaders to ask two critical questions about AI: Where is the data coming from? (on the vendor) and How is the data being used? (on the employer).

As we enter an era of rapid transformation, it’s time to move forward with AI—responsibly and thoughtfully.

Here are my top takeaways from this year’s conference season:

1.  Generative AI: Co-Pilots, Agents, and Assistants- oh my!

Generative AI is dominating the conversation. S&P Global named it their top HR tech priority for 2024, and vendors across the board—Eightfold, Crosschq, SmartRecruiters, LinkedIn, Visier, ServiceNow, One Model, and more—have unveiled new generative AI tools. But with new solutions come new questions: What distinguishes an agent from a copilot? Should companies build their own agent or choose a provider? How do we set expectations for AI in HR, especially around privacy and data use? And what role will Microsoft play in integrating these copilots, if any? The real question is whether companies will be willing to invest in these tools—and how much they’re willing to spend. Or is the expectation that it will be included in the product? Either way, the potential is tremendous with providing a better experience, better decision-making, and seamless integration across systems. What makes these solutions exciting and work is that they have to operate in the workflow of the user experiences.

2. HR Transformation: Back to the Basics

Transformation isn’t just about cutting costs or headcount. For many companies, it’s a return to the baiscs—focusing on integration, ROI, and change management. At HR Tech, I moderated a panel with Kelly Cartwright (Splunk), Melissa Thompson (Ford), and Jennifer Tracy (Spectrum), where we discussed transformation as a continuous journey, not a project with a start and stop. Similar conversations took place in Tim Sackett’s panel with Marriott and Compass- both using Paradox. Companies investing in transformation are also redefining ROI beyond traditional metrics like time-to-fill, recognizing that AI is critical to long-term success.

3. Skills Are Essential—And Here to Stay

The skills conversation may feel exhaustive, but it’s critical. With 90% of companies creating new roles in 2024, a skills-based approach isn’t just about layoffs; it’s also about providing equitable opportunities for employees. Providers are stepping up to simplify the skills journey, making it easier for companies to incorporate skills frameworks now rather than waiting years. At Unleash, I had the chance to speak with Antony Shields, Transformation Partner at EY, who emphasized that meeting companies where they are is key to moving forward. EY partners with Eightfold to support their skills journey.

4. The ATS Market Is Evolving Rapidly

A significant portion of companies are replacing their ATS, and they have more options than ever. It’s not just traditional best of breed providers or HCM providers. Paradox introduced an ATS that’s already being used by companies like McDonald’s and Lowe’s for high-volume hiring. This week Chipotle announced it will be using Paradox to support 3500 restaurants. Eightfold also announced an ATS to enhance talent intelligence, while payroll providers continue to expand their solutions. SmartRecruiters announced Winston, a digital agent which changes the whole ATS experience. This shift in the ATS landscape highlights a growing demand for solutions that are more adaptive and capable of integrating with broader HR strategies.

5. Interview Intelligence and Scheduling: The Game Changer

Scheduling is more than just logistics; it’s about transformation in how interviews are conducted and evaluated. Splunk called interview intelligence through Pillar a “game changer” for improving hiring practices, and our recent research with Pillar shows that companies using interview intelligence see a 65% improvement in turnover compared to just 25% for those who don’t. Many vendors, including HireBrain, the winner of the pitchfest, are pushing this trend forward. Interview scheduling platforms are now offering real-time insights and actionable data, essential for the behavior change required to enhance the interview process.

Favorite Announcements This Year

With so much innovation, several announcements stood out:

  1. HireEZ – Launched a new CRM feature to enhance sourcing capabilities.
  2. Paradox – Entered the ATS market and offering career sites as well as recent Chipotle announcement.
  3. Eightfold – Released Talent Design and Talent Tracking for an enhanced talent intelligence experience.
  4. One Model – Introduced the Co-Pilot tool for advanced AI-driven insights.
  5. Service Now– Now Assist the digital agent that creates generative AI experiences.
  6. Phenom – Expanded into Onboarding to streamline the new hire experience from offer to day one.
  7. eQ8 – Debuted Wombat, a strategic workforce planning app focused on making it accessible and easier for every company.
  8. Greenhouse – Announced its Verified and Pave products this year- continuing to innovate in the ATS market.
  9. SmartRecruiters – Unveiled Winston, an AI recruiting agent to automate candidate engagement.
  10. Workday – Acquired HiredScore, adding AI-powered sourcing to its portfolio.

As we look ahead, it’s clear that AI, skills, and transformation are reshaping the HR tech landscape. Whether companies choose to dive in or proceed with caution, the potential for AI and other innovations to drive meaningful change is undeniable. It’s time for HR leaders to embrace these technologies thoughtfully, ensuring that each tool aligns with broader organizational goals.

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The Impact of Interview Intelligence

One of the most popular topics at this year’s HR Tech Conference was Interview Intelligence. It came up during the Pitchfest, the TA Tech Expert panel, and was highlighted by Splunk as one of the most impactful areas of TA today. But, despite the buzz around this growing category, interviews are often neglected in favor of other investments like job advertising and recruitment marketing. Companies spend millions on advertising and ignore the interview process.

Interview Intelligence platforms offer the following capabilities:

•             Interview guides: Interview guides that are dynamic and powered by AI that provide consistency and guidance through the process. Companies have the option if they want to record interviews or not.

•             Interview transcription and analysis: Automated insights that identify trends, strengths, and areas for improvement.

•             Interviewer performance feedback: Analysis of interviewer behavior, including bias detection and question consistency.

•             Structured interview processes: Standardization that ensures fairness and comparability between candidates.

•             Data-driven decision making: Summaries and key insights to help recruiters make objective, evidence-based decisions.

In our Interview Intelligence Report sponsored by Pillar, we identified several key findings that show the growing interest in this category. Here are the top 10 insights from our research:

1. 82% of Recruiters Have Lost Quality Talent Due to a Poor Interview Process

Despite their best efforts in recruitment marketing, companies are losing top candidates during the interview stage. Interview Intelligence helps prevent this by standardizing interviews and providing consistency across teams​.

2. Only 19% of Hiring Managers Follow Interviewer Recommendations

Without a data-driven approach, many hiring decisions are based on gut instinct rather than structured feedback. Interview Intelligence platforms ensure decisions are made using real-time insights, improving hiring accuracy​.

3. 54% of Candidates Report Experiencing Bias in the Interview Process

Bias continues to plague the interview process. With Interview Intelligence, companies can reduce unconscious bias by offering AI-driven feedback and standardized interview questions​.

4. 42% of Companies Conduct 5 or More Interviews per Candidate

Long, drawn-out interview processes not only frustrate candidates but also prolong time-to-hire. Interview Intelligence helps streamline interviews, reduce redundant rounds, and speed up the hiring process​.

5. Companies Using Interview Intelligence See a 67% Improvement in Turnover Reduction

Turnover is costly, and poor hiring decisions can lead to high turnover rates. Interview Intelligence helps reduce turnover by ensuring better alignment between candidates and company needs​.

6. 70% of Companies Using Interview Intelligence Report Improved First-Year Performance

First-year performance is crucial for new hires. Organizations leveraging Interview Intelligence report better new hire outcomes, thanks to more informed and data-driven hiring decisions​.

7. 74% of Recruiters Experience Time Savings with Interview Intelligence

Interview Intelligence automates time-consuming tasks like scheduling and note-taking, allowing recruiters to focus on more strategic aspects of hiring​.

8. 68% of Companies Report Higher Quality of Hire with Interview Intelligence

The quality of hire improves when interviewers can rely on structured data and insights. Interview Intelligence ensures that hiring managers make better-informed decisions, resulting in stronger performance outcomes​.

9. 64% of Companies Using Interview Intelligence Report Improved DEI Outcomes

As DEI remains a priority, Interview Intelligence helps standardize interview processes and reduce bias, leading to more diverse and inclusive hiring practices​.

10. Only 16% of Companies are Recording Interviews.

Companies that can record and transcribe interviews are able to capture insights, create accountability, and make better hiring decisions. Companies using interview intelligence can start by just transcribing and add recordings.

Interview Intelligence is changing talent acquisition. These platforms integrate with exisitn ATS and work tech providers and provide deeper insights on decision-making. Companies that implement this technology see tangible improvements in turnover, first-year performance, and quality of hire. By investing in Interview Intelligence, organizations can stop relying on gut feelings and start making data-driven decisions that improve efficiency, reduce bias, and lead to better outcomes.

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Phenom Enhances Employee Onboarding with the Acquisition of Tydy

Today, Phenom announced the acquisition of Tydy, a global preboarding and onboarding provider. Tydy connects tools, processes and people to generate workflows that are personalized for each user. This announcement is Phenom’s fifth acquisition to date – rounding out its TA platform and expanding further into employee experience technology.

Kyle and I had the opportunity to interview Mahe Bayireddi about the acquisition and understand how Tydy will support Phenom’s product strategy.

Onboarding is the most critical part of any talent strategy. It is the first impression between an employee and employer and the transition between talent acquisition and talent management. When companies get onboarding wrong, it impacts revenue, retention, and productivity. According to Aptitude Research, onboarding has a significant impact on retention, employer branding, and quality of hire.

  • Retention: Eighty-six percent (86%) of employers believe that new hires make the decision to stay at a company in their first 90 days.
  • Employer Branding: Three-quarters (75%) of new hires share their first day of work experience on social channels.
  • Quality of Hire: Eighty-three percent (83%) of employers believe managers know if a new hire is a quality hire within the first 90 days.

But, as companies prepare for the future of work and invest in talent transformation, onboarding is often overlooked. Companies are twice as likely to spend on talent acquisition and employee experience than onboarding, and 42% of companies do not have a dedicated onboarding solution. Only 26% of companies are fully automating the onboarding process.

This acquisition highlights the importance of onboarding and the role it plays in connecting candidate and employee experiences.

Why This Acquisition Makes Sense

Phenom’s acquisition of Tydy underscores its dedication to enhancing employee experiences through personalized and automated solutions. Tydy’s innovative onboarding platform is designed to streamline the onboarding process, making it more efficient and engaging for new hires. By integrating Tydy’s technology into its existing TXM platform, Phenom aims to provide a seamless, end-to-end experience for employees from the moment they receive their offer letter.

It is not just a check the box acquisition, it is part of a strategic vision and commitment to providing exceptional experiences.

Tydy’s platform is known for its ability to deliver personalized onboarding journeys tailored to the unique needs of each employee. This aligns with Phenom’s commitment to personalization, ensuring that new hires receive relevant information, training, and support based on their role, location, and individual preferences.

What Customers Can Expect

With the integration of Tydy into Phenom’s platform, customers can expect a more robust and comprehensive onboarding solution. One of the key benefits of this acquisition is that Phenom’s platform is built on a single code base, ensuring a seamless and cohesive experience for users. Unlike a Frankenstein model, where disparate systems are pieced together, Phenom’s unified platform offers consistency in experience.

Founded in 2019 and adopted by companies in more than 30 countries, Tydy connects tools, processes, and people to generate workflows that are seamless, efficient, and personalized for each user. Several of the world’s largest brands use Tydy’s Employee Data Platform (EDP) to reduce manual effort from HR, IT, and Operations teams, easily achieve compliance through automation, and decrease the amount of time it takes to onboard employees.

Customers can look forward to a streamlined onboarding process that reduces administrative burdens and accelerates time-to-productivity for new hires. The combined capabilities of Phenom and Tydy will provide HR teams with powerful tools to automate tasks, track progress, and engage new employees effectively.

Phenom’s acquisition of Tydy marks a significant milestone in its journey to improve the employee experience. By combining Tydy’s innovative onboarding solutions with Phenom’s comprehensive platform, organizations can look forward to a more engaging, personalized, and effective onboarding process that supports their overall talent management strategy.

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A Shifting Landscape: HireEZ Launches a CRM for Recruiters

My feelings about the CRM market are complicated. I know I am not alone.

It is a critical element in the modern technology stack. We found that 76% of enterprise companies use or plan to use a CRM to support their recruitment efforts. To remain competitive in talent acquisition across industries, companies understand the importance of engaging and nurturing talent before they apply for a job.

The potential and opportunities offered by a CRM are immense; but the reality is that many companies fail to recognize its value. Only 1 in 4 companies express high satisfaction with their CRM providers, and only 18% would recommend their CRM to another company. This disparity reveals a significant gap between the potential capabilities of a CRM and the actual value it currently delivers.

The Challenges with the CRM Market:

The current state of the CRM market has three fundamental challenges:

Adoption: Companies often find themselves overspending on CRM capabilities that are not adopted. The investment in functionality that is never used contributes to an inefficient allocation of resources. Currently, 61% of companies spend more on their CRM than on their ATS.

Recruiter Experience: A critical challenge lies in the fact that those purchasing the CRM are not the same individuals using it. The traditional CRM is not tailored to support the workflow or enhance the experience of recruiters. This misalignment leads to a disconnect between user expectations and system capabilities.

ROI Measurement: Companies face a critical issue in not effectively measuring the Return on Investment (ROI) of their CRM investments. The lack of robust evaluation metrics hinders organizations from understanding the true impact and value derived from their CRM implementation. Only 1 in 2 companies measure the ROI of their CRM investments.

These challenges have created frustrations for both buyers and traditional providers that are not able to support customer needs. Fortunately, the CRM market is shifting. Today, HireEZ announced its CRM designed by recruiters for recruiters. As traditional players are expanding their capabilities beyond talent acquisition, a new wave of providers with a heritage in sourcing are entering the market with the goal of providing more cost-friendly options that meet the needs of the modern recruiter.

The Benefits of Integrating Sourcing and CRM Capabilities

Having sourcing capabilities in a CRM is important for several reasons, as it significantly enhances the efficiency and effectiveness of the talent acquisition process. Unfortunately, many companies do not integrate the two. We found that

  • Only 15% of companies say their CRM seamlessly integrates with sourcing.
  • Only 31% of TA leaders and HR leaders want one solution for sourcing and CRM compared to 72% of recruiters that want one provider.

Here are key reasons why sourcing is a crucial component in a CRM system:

Proactive Talent Identification: Sourcing allows recruiters to proactively identify and engage with potential candidates, even before they apply for specific job openings. This proactive approach helps in building a pool of qualified candidates for current and future hiring needs.

Wider Talent Pool: With sourcing capabilities, recruiters can tap into a broader talent pool by searching for candidates through various channels, including social media platforms, professional networks, and external databases. This widens the scope of potential candidates beyond those actively applying for positions.

Building Talent Pipelines: Sourcing is instrumental in building and maintaining talent pipelines. Recruiters can continually identify and engage with potential candidates, categorizing them based on skills, experience, and other criteria. This ensures a steady pool of qualified individuals for various roles, reducing the time and effort required for future hires.

Enhanced Candidate Relationships: Sourcing is not only about finding candidates but also about initiating and nurturing relationships. By proactively engaging with potential candidates, recruiters can establish a positive rapport, making candidates more likely to consider opportunities with the organization.

Rediscover Talent: Companies can rediscover talent in their ATS without having to manually search for candidates by engaging and nurturing talent frequently.

We are finalizing our Aptitude Index report on the CRM market and the shifting landscape is a big focus. We are including providers of these next generation CRMs.